Proposals. The word is versatile and represents many types of engagement. Theme partners with professional service and IT consulting firms to develop strategic business proposals responses. Whether you are responding to a Request for Proposal (RFP), Request for Qualifications (RFQ), Invitation to Tender (ITT), solicitation or informal proposal request, Theme is here to help your business succeed!


All too often, proposal responses are a rushed, last-minute effort. We have the resources, capability and experience to ensure your proposal responses are well-planned and executed, resulting in a strong proposal response and increased chance of success.


Whether you need a certified proposal manager for one proposal or many, Theme can help. Our team provides the following services: 

Proposal Strategy

​Develop overall approach and theme statements based on company differentiators and their clients' goals. Identify competitor weaknesses and use them to "ghost" competition in proposal responses by focusing on the strengths a competitor does not have. 

Proposal Writing

​Customize cover letters, executive summaries, company overviews and other RFP sections to a specific solicitation. Theme statements are included at the beginning of each section. 

Proposal Editing

Our editors cut through technical jargon and wordy sentences to provide clear and simple responses. We adhere to AP Stylebook guidelines and can work with each client to develop a customized style guide based on their services or product to ensure consistent naming conventions are used throughout all RFP responses and marketing materials. 

Proposal Review

​Evaluate draft technical proposal content against RFP requirements to ensure responsiveness, identify opportunities for improvement and provide questions to the client where content lacks clarity. Two rounds of edits to ensure all content or solution gaps are resolved and the content is persuasive, straightforward, and easy to understand.

Proposal Production

Using Theme for proposal packaging and production allows you to focus on improving client relationships and growing your business. We finalize proposal documents and RFP responses as interactive PDFs and handle print production, so you don't have to spend precious time agonizing over the details when the pros can handle it for you. 

Post-Proposal Shortlist

Frequently, in a solicitation process the client invites a few or all respondents to a second round in the competition, often called the shortlist phase. Depending on the type of client, you may be requested to prepare a presentation, attend a Q&A-style interview, or do a live demonstration of your proposed solution. Theme helps you prepare by providing story and presentation development and presenter coaching.


1503 Main St. #211

Grandview MO 64030


(816) 988-4363

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Theme, LLC